Title: Leaf Trading Cards Revives Press Pass Brand with JuJu Lewis Football Trading Card Line
Subtitle: Leaf Trading Cards brings new life to Press Pass brand, honoring its innovative past
Meta Description: Leaf Trading Cards acquires and relaunches Press Pass brand, introducing modern collections with high school quarterback JuJu Lewis as the first highlight.
Leaf Trading Cards has made a significant move in the trading card industry by officially acquiring the iconic Press Pass brand. Press Pass, known for its groundbreaking memorabilia cards, ceased operations in 2015. Leaf Trading Cards will bring new life to the brand, starting with a football trading card line featuring promising high school quarterback, JuJu Lewis.
The relaunch of Press Pass under the leadership of CEO Kevin O’Neil, former Director of Sales at Press Pass, is an exciting venture that blends innovation and tradition. O’Neil, who played a role in the brand’s influential years, aims to release standalone Press Pass-branded products that pay homage to its storied past while embracing modern collecting trends.
Press Pass was a trailblazer in the trading card industry, particularly in the memorabilia card segment. The brand made waves with its 1996 NASCAR release, which featured race-used tires, setting a new standard for authentic memorabilia integration into trading cards. This innovation continued with race-used sheet metal cards and the introduction of game-used jersey basketball cards in draft products, showcasing future NBA stars like Kobe Bryant and Allen Iverson.
Leaf Trading Cards’ acquisition and relaunch of the Press Pass brand indicates a strategic expansion of its product offerings. By merging nostalgia with contemporary sports memorabilia, Leaf aims to introduce a new generation of collectors to the Press Pass legacy while staying at the forefront of trading card market innovation.
JuJu Lewis, a promising high school junior and top quarterback prospect committed to USC for the class of 2025, will be the first highlight in the revived Press Pass brand. This football trading card line will shine a spotlight on Lewis’s talent, exhibiting Leaf Trading Cards’ commitment to showcasing emerging sports stars.
Leaf Trading Cards’ acquisition and relaunch of Press Pass is a thrilling development for collectors and fans of trading cards. With its focus on blending tradition with innovation, Leaf aims to captivate a new generation of collectors while paying tribute to Press Pass’s influential history. As the brand introduces modern collections under the Press Pass name, the trading card industry can expect more exciting releases that push boundaries and capture the essence of the sports memorabilia world.
