After a longstanding collaboration with Upper Deck, NBA superstar LeBron James has embarked on an exciting new chapter in the world of collectibles. Recently, James signed an exclusive multi-year trading card partnership with Fanatics Collectibles, a division of Fanatics specializing in trading cards and collectibles.
In a statement released by Fanatics, LeBron James expressed his enthusiasm for this new partnership. He emphasized his desire to share more moments with his fans and celebrate the achievements of athletes at the height of their careers. LeBron believes it is essential to recognize and honor both significant milestones and subtle moments in the world of sports.
To commemorate this groundbreaking partnership, Fanatics is set to release a special trading card featuring LeBron James and his son, Bronny James. This exclusive card will be a 1/1 on-card dual autograph and will showcase LeBron in his St. Vincent-St. Mary’s high school uniform, while Bronny will be featured in his USC Trojans jersey. This unique card will be part of the highly anticipated 2023-24 Bowman University Chrome Basketball set, slated for release on January 19. The set will also include other notable players such as women’s college basketball All-Americans Caitlin Clark and Paige Bueckers, among a total of 100 players.
Fanatics Collectibles CEO Mike Mahan expressed his excitement about LeBron James joining the Fanatics family. Mahan aims to expand the boundaries of the collectibles hobby and foster enthusiasm among fans and collectors alike. In addition to LeBron’s signing, Fanatics is promoting the upcoming card release with a one-of-a-kind video titled “Origin of Greatness.” Narrated by LeBron James himself, the video highlights the early moments of various Fanatics athlete partners, adding to the anticipation surrounding this historic collaboration.
The partnership with LeBron James marks a significant milestone for Fanatics, following a more than two-decade association between LeBron and Upper Deck. Upper Deck acknowledged the long and fruitful collaboration with LeBron, emphasizing their joint efforts in building his brand into a highly valuable and sought-after collectible. They also mentioned their partnership with the LeBron James Family Foundation and expressed their gratitude for having had LeBron as a part of their Upper Deck family.
In closing, LeBron James’s exclusive trading card deal with Fanatics marks the beginning of an exciting new era in the world of collectibles. With his immense popularity and widespread fanbase, LeBron’s partnership with Fanatics is bound to generate tremendous interest and excitement among collectors and fans alike. As the release of the special LeBron and Bronny James card approaches, anticipation continues to build, reflecting the immense impact this partnership will have on the trading card industry.
