Lululemon and Fanatics are hitting the ice with a bang, unveiling a premium fan apparel line for NHL enthusiasts to elevate their game day outfits. This exclusive collection sets a new standard for hockey fandom, blending high-quality performance wear with iconic team spirit.
Launching on October 29, this collaboration will be available in various retail locations and online platforms, ensuring fans worldwide can access the chic NHL gear. Partnering with Fanatics, Lululemon aims to add a touch of style and comfort to the excitement of hockey season.
Celeste Burgoyne, President, Americas, and Global Guest Innovation for Lululemon, expressed the brand’s enthusiasm for this venture. With a passion for hockey shared by many of their customers, Lululemon is excited to introduce a range of high-quality performance and loungewear to fans through this partnership.
The initial lineup will showcase products across men’s and women’s categories, featuring iconic Lululemon pieces adorned with team logos. From the classic Scuba Hoodie to the versatile Align Pant, fans can expect a fresh take on gameday attire.
NHL’s Chief Brand Officer, Brian Jennings, conveyed his excitement for the collaboration. By featuring players and their partners in a unique campaign, the premium collection aims to resonate with fans across various retail outlets and online platforms.
Adding a star-studded flair to the partnership is Chicago Blackhawks’ rookie and NHL’s Calder Trophy winner, Connor Bedard. As a Lululemon ambassador, Bedard joins a league of notable NHL players in promoting the stylish and performance-driven collection to fans worldwide.
Fanatics Commerce CEO, Andrew Low Ah Kee, highlighted the collaboration as a unique opportunity to enhance the gameday experience for hockey fans. By infusing elements of style and comfort, Lululemon and Fanatics are redefining fan apparel in the world of professional sports.
The initial release of the collection will feature 11 NHL teams for the upcoming season, with plans to expand to all 32 teams in the following year. Fans can shop the exclusive line at select Lids-operated stores listed across various cities, connecting them with their favorite teams in style.
So, gear up for the ultimate fan experience with Lululemon and Fanatics’ premium NHL fan apparel line, where style meets performance to elevate your game day look.
