New Zealand Rugby and Fanatics have unveiled an exciting partnership that will revolutionize the retail experience for fans of the Teams in Black. This collaboration is set to span for several years, extending through major rugby events like the Men’s and Women’s Rugby World Cups, promising an extensive array of official merchandise that fans can access globally.
With a focus on fan engagement and visibility, this alliance aims to cater to the millions of All Blacks and Black Ferns supporters worldwide. One of the key objectives of this partnership is to expand the presence of the teams, particularly in regions like North America and Asia, leveraging Fanatics’ extensive global network. The renowned digital sports platform operates in numerous locations worldwide, making it easier for fans to access their favorite teams’ merchandise.
Fanatics will take the reins in managing New Zealand Rugby’s official eCommerce store, www.allblackshop.com, providing fans with a seamless online shopping experience. Moreover, the partnership will see Fanatics managing in-stadium retail experiences during home tests in New Zealand and international matches. An exciting event in July in San Diego, where the All Blacks will take on Fiji, will mark a significant milestone in this collaboration, marking the team’s return to the US after nearly a decade.
As part of this exclusive partnership, Fanatics also becomes the master licensee for New Zealand Rugby consumer products. Leveraging its extensive manufacturing capabilities, Fanatics will develop, produce, and distribute a wide range of premium merchandise for the All Blacks and Black Ferns. Fans can anticipate an unparalleled selection of quality products, showcasing their support for the teams.
Leaders from both organizations expressed their excitement about this collaboration. Craig Fenton, Chief Executive at New Zealand Rugby Commercial, highlighted the significance of the partnership in reaching out to fans worldwide. Stephen Dowling, President of International at Fanatics, emphasized the commitment to delivering an exceptional shopping experience for fans of the Teams in Black globally.
By partnering with Fanatics, New Zealand Rugby joins a prestigious list of rugby partners, solidifying its position in the global sports merchandise market. Fanatics’ extensive network includes collaborations with some of the biggest names in sports and entertainment, ensuring that fans have access to a wide range of merchandise from their favorite teams.
Overall, the partnership between New Zealand Rugby and Fanatics promises an unmatched shopping experience for fans worldwide. With an extensive range of merchandise and a commitment to enhancing fan engagement, this collaboration is set to elevate the retail experience for supporters of the All Blacks and Black Ferns globally.
