As the seasons change, so do the event calendars and promotional commitments of two commercial titans in the world of sports – Fanatics and Topps. As they present a fresh suite of nationwide events and revamped collector programs, these industry giants are truly upping the curve on how fans can experience sports.
Fanatics, the global leader for licensed sports merchandise, is all set to expand its roll-out of events across the U.S., with some new punch in both destinations and format. The centrepiece of this renewed commitment is a grand-scale fan fest slated for New York City. Scheduled for August 16-18, the flagship ‘FanaticsFest’ will take place at New York’s Javits Center. The fan fest promises to be a unique buffet of fandom, culture, and collecting, tailored to quench the thirst of even the most devout devotees.
But the cherries on the Fanatics event cake don’t end there. Further announcements hint at a collector-centric event coming to Orlando, FL from November 1-3. Also on the cards is a more personal gathering expected at PNC Park in Pittsburgh on September 28-29, with promises of autograph sessions featuring local athletes to enthrall the crowd.
These additions to the Fanatics’ events roll-out are part of a broader strategy that the company is embracing. The plan involves hosting a cocktail of large-scale gatherings, regional shows, and more intimate, venue-specific events at iconic stadiums. Fanatics also hinted at major collaborations with sports leagues during significant events such as drafts, with announcements to fully detail these plans anticipated in the future.
However, Fanatics doesn’t have a monopoly on good news. Topps, the beloved maker of trading cards and collectibles, has unveiled new engaging activities for collectors. Topps’ Trading Card Day returns with a bang on August 3, offering free exclusive packs at hobby stores around the country. Following is the comeback of the MVP Buyback program slated for autumn, enabling collectors to exchange cards of recent MLB MVPs for store credit.
Last year, Topps experienced record sales in 18% of the 409 participating stores during its Hobby Rip Night. Basking in the successful turnout, the company is launching its second edition on September 14. Adding to that, Topps announced a brand-new initiative – Hobby Break Night for December 14. This online event will dazzle collectors with live case, box, and pack openings, spiced up with guest appearances and giveaways.
The newly unveiled plans by both Fanatics and Topps take fandom and collecting to a new level. Events and promotions are designed not only to offer unique and exciting experiences but also create potential opportunities in the lucrative industry of licensed sports merchandise. As the shared aim of these efforts is to blend fandom with collecting, there is no doubt that both sports enthusiasts and collectors are in for rewarding and enriching experiences ahead.
