Fanatics Collectibles, in collaboration with Fanatics Live, has introduced a new initiative called ‘The Ten’ to spotlight and reward the discovery of the top 10 sports cards in the market. This innovative program, inspired by lists like the “Billboard Hot 100” and the FBI’s “Most Wanted,” features a dynamic selection of 10 cards from various sports. Collectors who are lucky enough to pull one of these cards on the Fanatics Live app will receive $10,000 in Fanatics Live credit.
‘The Ten’ will have a monthly rotation of cards, carefully chosen for their popularity and rarity. Examples of the cards included in this program are the highly sought-after 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
The inaugural list showcases both legendary athletes like Tom Brady and Steph Curry, as well as up-and-coming stars like MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. These cards will come from well-known brands such as Panini, Upper Deck, Topps, and Bowman.
James Kollar, the senior director of marketing at Fanatics Live, expressed the program’s goal of enhancing the collecting experience and their dedication to giving back to collectors and the hobby. With ‘The Ten’, Fanatics Live aims to foster community engagement, allowing participants and the collecting community to have a say in the monthly card selections.
‘The Ten’ also serves as a platform to promote new products and reignite interest in existing releases through the inclusion of chase cards. This program provides dealers and collectors with an opportunity to showcase these cards, generating excitement and sparking discussions within the community.
Fanatics Live plans to feature pack and box breaks, as well as special shows centered around ‘The Ten’, to celebrate major discoveries and announce upcoming cards. Additionally, a dedicated webpage will keep track of the cards and their respective finders, contributing to the overall narrative.
The program, which may include appearances by guest athletes and additional prizes, places a strong emphasis on the stories behind the collectors and their finds, offering a unique storytelling aspect. Since its debut, Fanatics Live has seen consistent growth, with an average watch time of 56 minutes, highlighting its emergence as a community-focused platform. Kollar expressed his excitement regarding the potential impact of ‘The Ten’ program on the Fanatics brand and the collector community.
